Final Nike Advert

Planning and Pitching a digital media product and digital portfolio advert Production Schedule Improved- Berfin Tunc

Shooting Schedule - Dimitar Zlaterev

Risk Assessment - Berfin Tunc

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Discussion - Berfin Tunc

On the 26^th of March, we had another discussion which we discussed about the following plans; risk assessment, permits, camera and lighting test, and finally the production schedule. At this stage of our pre-production, we are most done with it and all we need to done it the risk assessment, permits, camera and lighting test, and the production schedule. For an example, we decided at the risk assessment and the permits should we done by Dimitar, because he knows London more than me and Ali, and he felt more comfortable doing it. For Ali, I’ve decide that he should do the costume, make up and the props list, because he only did the location and the equipment’s checks and this will allow him to have a more insight look into the creative side of the production. In the pre-production, I’ve designed the storyboard, contingency plan, the budget, the brief, personnel required, and the roles so I think the production schedule would be more suitable for me to design, because I know more about the plan and what needs to done when.

Script - Berfin Tunc

The Shotlist- Group

Equipment- Ali/ Improved by Berfin Tunc

Names and Contracts- Dimitar Zlatarev

Initial Ideas - Dimitar Zlatarev

We had many ideas in the past due to the different opinions of the different people. One of the first ideas we had was to film an advert about cars. Mercedes Benz in particular, we were planning to promote and advertise a specific Mercedes car where we were going to hire an actual Mercedes car from one of our team member’s family member who owns a car. Our plan was to promote the car by someone driving it while getting shots of the exterior of the car in motion, while panning as well as show the interior of the actual car and what it has to offer as a luxury model. We however experienced quite a few problems one major one being the fact that none of us has turned 18 officially even though some of us can drive. The other major problem we encountered was the location of the advert. We had to find an empty space which would have been suitable for the type of advert.

We also had other ideas such as promoting backpacks. This idea at first sounded great, with a strong theme where we could film in many different type of locations showcasing what the bag is made for. For example we could show how durable and spacious the bag is by showing how many essential items of your lifestyle you could fit in as well as taking it to many different spots such as forests, parks, the riverside and the busy central part of the city. We however didn’t stick to this idea since we didn’t have a suitable bag which we felt comfortable promoting.

An idea about advertising a bottle of water was also developed in our group. The bottle of water is called ‘VOSS’ and it is bottled at an artesian source in Southern Norway producing a naturally pure water. It is believed to be a highly respected and popular brand which is often distributed in some luxury hotels. We have decided to create a theme ‘stay active’ which would have based our whole advert on staying active and fit. We’ve planned to dress the actor/actress (one of our team mates) in a sports clothing such as tracksuit, trainers and a tank top or suitable sweatshirt. We wanted to introduce a sport advert therefore the locations would’ve been different. From the riverside Thames going around London Eye and Big Ben, showing a few iconic locations would’ve helped to showcase the city and to be easily recognised when seen from the rest of the world. This idea had a good structure however many people from our class had ideas to create an advert about a particular drink so we ended up changing the idea because we were looking for originality and creativity. An advert which was going to be new and completely done from our own ideas.

Our new and final idea matched our taste. The idea of creating an advert about Nike shoes seemed to be liked by 3 of us so we have decided to stick to it. The theme ‘speed and power’ allowed us to film in different locations in order to showcase the different conditions and places the shoes can last. We want to show the durability and at the same time showcase London by filming in different parts of the city. Locations such as London Eye as well as Big Ben would help the audience understand the city the advert is filmed in. - Dimitar Zlatarev

Cost- Berfin Tunc

For our production, we won’t be needing money or costing for our equipment’s we use.  However, we will be need travel money, because we were planning to shoot in Central London. If we travel by bus it will be free, but it will take us longer to travel to the location. The underground costing depends on what line you go, and come out, however we can get a day travel pass for 3.50 pound to travel around London. For food, everyone will be needing to pay for their own, and because we will be traveling in London there would be fast food place near everywhere we go. Before travelling, we would plan our route and inform the teacher the places we are going, and to make sure it is safe for us to travel there with our equipment’s with us. - Berfin Tunc

Brief- Berfin Tunc

Our goal for this commercial is to present speed and power within our product, which is a Nike shoe. Our primary audience is young adults, but we are also targeting 12+ which will allow to a range of different audience. For an example, the commercial is about fitness and personal goals, and young adults and plus are at that stage to understand the hidden message if the commercial, but the younger audience will only be interested in the product itself. The commercial will be connoting the main of speed and power of the product. In this video we won’t be having voiceover, or dialog, but we will have an instrumental music which will keep the commercial more simple. The video will be shoot in Central London, so it will contain a lot of people, but we will only be having one character which is me (Berfin Tunc). The style of our commercial will be fast-paced, but also slow-paced. The fast-paced will connote the speed within the product, but the slow-paced will connote the power. The tone of the commercial will be inspiring, and smooth this will engage the audience, because we are balancing the speed and the tone of the video. We want to distribute the video on social media, because it will allow to target our target audience and it gives us a range of different audience.- Berfin Tunc

Discussion- Berfin Tunc

Discussion DISSUSION | Create infographics

Berfin and Dimitar's Pitch

The Pitch Created- Berfin Tunc