Brief- Berfin Tunc

Our goal for this commercial is to present speed and power within our product, which is a Nike shoe. Our primary audience is young adults, but we are also targeting 12+ which will allow to a range of different audience. For an example, the commercial is about fitness and personal goals, and young adults and plus are at that stage to understand the hidden message if the commercial, but the younger audience will only be interested in the product itself. The commercial will be connoting the main of speed and power of the product. In this video we won’t be having voiceover, or dialog, but we will have an instrumental music which will keep the commercial more simple. The video will be shoot in Central London, so it will contain a lot of people, but we will only be having one character which is me (Berfin Tunc). The style of our commercial will be fast-paced, but also slow-paced. The fast-paced will connote the speed within the product, but the slow-paced will connote the power. The tone of the commercial will be inspiring, and smooth this will engage the audience, because we are balancing the speed and the tone of the video. We want to distribute the video on social media, because it will allow to target our target audience and it gives us a range of different audience.- Berfin Tunc