We had many ideas in the past due to the different opinions
of the different people. One of the first ideas we had was to film an advert
about cars. Mercedes Benz in particular, we were planning to promote and
advertise a specific Mercedes car where we were going to hire an actual
Mercedes car from one of our team member’s family member who owns a car. Our
plan was to promote the car by someone driving it while getting shots of the
exterior of the car in motion, while panning as well as show the interior of
the actual car and what it has to offer as a luxury model. We however
experienced quite a few problems one major one being the fact that none of us
has turned 18 officially even though some of us can drive. The other major
problem we encountered was the location of the advert. We had to find an empty
space which would have been suitable for the type of advert.
We also had other ideas such as promoting backpacks. This
idea at first sounded great, with a strong theme where we could film in many
different type of locations showcasing what the bag is made for. For example we
could show how durable and spacious the bag is by showing how many essential
items of your lifestyle you could fit in as well as taking it to many different
spots such as forests, parks, the riverside and the busy central part of the
city. We however didn’t stick to this idea since we didn’t have a suitable bag
which we felt comfortable promoting.
An idea about advertising a bottle of water was also
developed in our group. The bottle of water is called ‘VOSS’ and it is bottled at an artesian source in Southern Norway
producing a naturally pure water. It is believed to be a highly respected and
popular brand which is often distributed in some luxury hotels. We have decided
to create a theme ‘stay active’ which would have based our whole advert on
staying active and fit. We’ve planned to dress the actor/actress (one of our
team mates) in a sports clothing such as tracksuit, trainers and a tank top or
suitable sweatshirt. We wanted to introduce a sport advert therefore the
locations would’ve been different. From the riverside Thames going around
London Eye and Big Ben, showing a few iconic locations would’ve helped to
showcase the city and to be easily recognised when seen from the rest of the world.
This idea had a good structure however many people from our class had ideas to
create an advert about a particular drink so we ended up changing the idea
because we were looking for originality and creativity. An advert which was
going to be new and completely done from our own ideas.
Our new and final
idea matched our taste. The idea of creating an advert about Nike shoes seemed
to be liked by 3 of us so we have decided to stick to it. The theme ‘speed and
power’ allowed us to film in different locations in order to showcase the
different conditions and places the shoes can last. We want to show the
durability and at the same time showcase London by filming in different parts
of the city. Locations such as London Eye as well as Big Ben would help the
audience understand the city the advert is filmed in. - Dimitar Zlatarev
No comments:
Post a Comment